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Step one: choose the chapter and the entry point
Start by deciding which pages a newcomer sees first. Pick a chapter that stands alone, with a clear character, a visible conflict and an ending that invites more. Worked example: a creator has a twelve-page action chapter about a courier racing across rooftops. She trims the page to a cover, a one-line premise and the chapter itself, placing the first panel above the fold. Anything that delays page one, such as long author notes or a lengthy menu, moves below the comic or onto a separate page.
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Step two: shape the reading experience
Next, format pages for the device people actually use. Export panels at consistent widths, test vertical scrolling on a phone, and check that speech text stays legible at small sizes. In the courier example, she splits two crowded spreads into separate vertical sections so action beats land one at a time. She adds alt text for each page, labels the chapter number clearly and keeps navigation to three controls: previous, next and series home. Load speed matters too, so compress images without softening line work, then review the page on a slow connection.
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Step three: close with one clear next action
The final decision is what happens after the last panel. Offer one primary action rather than five: follow for updates, read chapter two, or join a mailing list. The courier creator ends with a short note stating the update day and a single follow button, then lists chapter two as a secondary link. She checks the page after a week, reading comments and noting where visitors stop scrolling, then adjusts the ending panel or the button wording. Repeat the review each release so the reader page improves with every chapter.